Director of User Acquisition

📋 Description

• Develop and execute a comprehensive user acquisition strategy focused on acquiring depositing
• Own media planning, forecasting, and budget allocation across paid social, programmatic, DSPs
• Establish channel-specific performance targets in partnership with Analytics and align investment
• Build, launch, manage, and continuously optimize campaigns across platforms including Meta, TikTok
• Manage acquisition performance against key metrics including CPA, ROAS, LTV, payback period
• Make data-driven investment decisions and recommend budget shifts based on campaign performance

🎯 Requirements

• 7+ years of experience in user acquisition, performance marketing, growth marketing, or related
• Demonstrated success managing significant paid media budgets while optimizing against CPA, ROAS
• Hands-on expertise across paid social, programmatic, DSPs, mobile ad networks, and app acquisition
• Strong experience with platforms such as Meta and TikTok, including audience development, campaign
• Knowledge of App Store Optimization (ASO) and mobile acquisition strategies
• Strong understanding of mobile attribution, including SKAdNetwork and mobile measurement partners

🎁 Benefits

• Subsidized medical, dental, and vision insurance
• Paid parental leave options
• 5% company 401(k) match with immediate vesting
• Generous paid time off
• Flexible working hours
• Opportunity to influence growth strategy at senior leadership level