Director, Performance Marketing

📋 Description

• Own the strategy, execution, forecasting and performance of paid acquisition channels, including
• Lead paid media optimization across campaign strategy, audience targeting, bidding, creative
• Identify, test and scale new acquisition opportunities, evolving our channel mix to reach and
• Leverage CRM data, offline conversion tracking and advanced bidding strategies to continuously
• Own paid media budgets, performance forecasting and external agency relationships, ensuring
• Lead Procurify's digital experience strategy, evolving how we engage and convert buyers as AI

🎯 Requirements

• 7-10 years of experience in B2B SaaS performance marketing, with demonstrated ownership of
• Deep, hands-on expertise in Google Ads and Microsoft Advertising and other paid media channels
• Proven success driving paid acquisition and qualified pipeline in B2B SaaS environments with
• Strong understanding of advanced paid media measurement and optimization, including offline
• Demonstrated experience leading website conversion strategy, CRO programs and digital experience
• Advanced analytical and experimentation skills, including attribution, performance forecasting

🎁 Benefits

• Flexible working: remote-first organization with flexible working hours, work anywhere from within
• Responsible time off: flexible approach to time off; trust team to take time needed to rest and
• Extended health benefits: competitive health, vision, and dental package along with Employee
• Continuous learning: regular educational lunch and learns to help team grow, share knowledge, and
• Stock options: everyone has a chance to own a part of Procurify with competitive stock program.
• On Target Earnings (OTE) Range: $193,200 – $241,500 CAD, dependent on experience, with a Company