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15 days ago
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gtm positioning product marketing saas messaging

📋 Description

  • Lead a team of Strategic Product Marketers and the content developers who support them
  • Hire, coach, and manage performance so the team keeps getting better
  • Set the process and quality bar every product marketer works against
  • Own the launch process: tiering, timelines, and cross-functional checkpoints
  • Lead go-to-market planning for new product launches and major releases
  • Run pilots that test positioning and pricing before a launch goes wide

🎯 Requirements

  • 10+ years in product marketing, including at least 6 years managing or leading a team of product
  • Experience in residential real estate, proptech, or a closely adjacent vertical (mortgage, title
  • Experience owning positioning and messaging frameworks across multiple products or a portfolio
  • Experience owning pricing and packaging for B2B SaaS products, ideally across a multi-product
  • A track record of building a repeatable GTM or launch process at a large, complex organization
  • Experience running structured customer feedback programs (advisory boards, win/loss, or similar)
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