Director, Provider Growth Marketing

📋 Description

• Drive growth in Headway's provider base and revenue while improving mix and channel metrics to
• Own and scale the channel portfolio - paid, organic, lifecycle, referral, and more - testing new
• Hire, coach, and manage the team who run these channels to build their skills and careers
• Drive how we segment and de-average our approach to acquisition and shift toward a more value-based
• Reset how we measure our performance
• Partner closely with Sales, RevOps, Finance, and R&D to align on the right growth goals

🎯 Requirements

• You've personally driven real business growth by leading a marketing organization using multiple
• You have a track record of launching impactful new channels, strategies, and rapid experimentation
• You're fluent in the rapidly evolving states of both SEM/paid social and organic demand generation
• You have experience with multiple approaches to paid acquisition (e.g. CPA, TRoAS, etc) and can be
• You're opinionated about how performance marketing should be measured and can drive our approach to
• You've hired, developed, and managed channel managers and ICs and have grown the careers of your