Director, Relevance Strategy

📋 Description

• Articulate data-driven insights to deliver a compelling client story.
• Bring consumer world to life via qualitative/cultural mining and quantitative synthesis.
• Demonstrate analytical and strategic skills to solve client problems.
• Stay abreast of competitive landscape; identify new data and human-centered methods.
• Evaluate creative concepts; provide feedback and recommendations.
• Facilitate brainstorms and ideation sessions to drive creativity.

🎯 Requirements

• 7-9 years building brands at top agencies for Fortune 500 clients
• Align business strategy with consumer insights and digital behavior
• Strong leadership; mentorship and empowering the team
• Review qualitative/quantitative research; draw insights
• Influence cross-functional teams for collaborative results
• Strategic thinking for integrated marketing planning
• Knowledge of multiple channels in brand and content marketing
• Self-motivated; identifies opportunities and acts quickly

🎁 Benefits

• Employer-sponsored 401k with match
• Medical, dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits