DTC E-Commerce Marketing Manager

📋 Description

• Own the day-to-day marketing function across paid advertising, email and SMS, organic social
• Set marketing priorities across the different functions.
• Connect the different marketing channels into one funnel.
• Own the overall marketing strategy.
• Own the promotional calendar.
• Own weekly marketing performance reporting.

🎯 Requirements

• 4–8 years of experience in e-commerce or DTC marketing.
• 2+ years of experience leading a small team or specialists.
• Experience across paid social and search, lifecycle email and SMS, CRO, and promotions.
• Higher-ticket, considered-purchase experience is a strong plus.
• Klaviyo experience is preferred.
• Strong full-funnel e-commerce and DTC marketing capabilities.