Email & Lifecycle Marketing Manager

📋 Description

• Own the email and lifecycle marketing strategy and execution across multiple consumer brands.
• Translate business objectives into lifecycle strategies, campaign calendars, testing plans, KPIs
• Build, launch, manage, and optimize campaigns and automated flows, including welcome, cart and
• Develop customer segmentation strategies based on behavior, lifecycle stage, purchase patterns, and
• Plan and execute lifecycle programs supporting promotions, product launches, acquisition
• Write email copy and collaborate with design teams on creative briefs, assets, and campaign

🎯 Requirements

• Approximately 4+ years of hands-on experience in email marketing, CRM, or lifecycle marketing, with
• Proven experience developing campaigns, automated flows, segmentation strategies, testing programs
• Strong written and verbal English skills, including the ability to present insights and
• Experience with Omnisend is strongly preferred; Klaviyo or comparable lifecycle marketing platforms
• Strong understanding of how lifecycle marketing contributes to conversion, repeat purchase, reorder
• Strong analytical and data-literacy skills, with the ability to turn performance insights into

🎁 Benefits

• Fully remote work opportunity.
• Part-time and hourly engagement to start.
• Potential to increase hours and responsibilities over time, with an ongoing relationship rather
• Opportunity to manage lifecycle marketing across multiple consumer brands.
• Direct collaboration with marketing leadership, design, and agency teams.
• High level of autonomy and ownership over strategy, execution, and channel performance.