Email Marketing Lead, Lifecycle Marketing - EMEA (12 month FTC)

📋 Description

• Own the strategy and execution of EMEA-specific lifecycle programs and campaigns in partnership
• Support EMEA Events with lifecycle strategy and execution for key regional and flagship Klaviyo
• Own audience and segmentation strategies using customer, prospect, firmographic, behavioural, and
• Define success metrics, analyse performance across markets and segments, and turn insights into
• Partner with the global Lifecycle Marketing team to localise and regionalise Sales-Led, PLG
• Provide EMEA input into global lifecycle strategy, segmentation, channel optimisation, and testing

🎯 Requirements

• 8+ years in Lifecycle Marketing, Demand Gen, PLG Marketing, Performance Marketing, CRM, and/or
• B2B and international experience, ideally EMEA within a company with a North American HQ
• Strong knowledge of lifecycle/marketing best practices: deliverability, personalisation
• Native/ fluent English (essential). Fluent French/ German/ Spanish/ Italian a bonus.
• Experience with lifecycle and CRM technologies including: HubSpot (essential), Salesforce
• Monday board or similar

🎁 Benefits

• Base salary in range of £80,000—£120,000 GBP
• Annual cash bonus plan
• Equity
• Sign-on payments
• Comprehensive health, welfare, and wellbeing benefits based on eligibility
• Potential travel up to 10% for onboarding, client/partner work, team meetings, industry events