Email & SMS Sr. Strategist

📋 Description

• Develop Channel Strategy: Translate broader business goals into actionable email and SMS strategies
• Connect Strategy to Broader Ecosystem: Connect channel strategy to the wider ecosystem, ensuring
• Support Discovery & Gather Insights: Lead channel-specific discovery inputs for new
• Build Lifecycle & Contact Strategies: Develop 1:1 contact strategies across email, SMS, and
• Guide Cross-Functional Execution: Work closely with Creative, CX, Analytics, and Tech teams to
• Define Measurement & Optimization: Define and implement measurement approaches to track how

🎯 Requirements

• Core Strategic Expertise: 3–5 years of experience in email, SMS, or owned-channel strategy, with a
• Education: Bachelor's degree or equivalent professional experience.
• Lifecycle Proficiency: Strong understanding of lifecycle marketing, journey mapping, segmentation
• Data-Informed Design: Ability to work with data teams to understand platform constraints and
• Effective Communication: Ability to explain strategic concepts clearly and lead collaborative
• Industry Experience: Background or experience in Healthcare, Life Sciences, or regulated industries

🎁 Benefits

• Meaningful Medical, Dental, Vision, Life Insurance
• 401K
• Lifestyle Spending Account
• Employer Paid Life & Disability Insurance
• Flexible Time off & Holidays
• Many other benefits and rewards