Enterprise Demand Generation Lead — North America

📋 Description

• Own the AMER Enterprise pipeline target for your programs, translating S1 goals into actionable
• Build territory-level acquisition strategies that expand coverage and engagement within priority
• Launch and optimize paid media campaigns across Meta, Reddit, and LinkedIn, managing audiences
• Manage content syndication programs, including vendor selection, targeting, lead quality, and
• Experiment with new channels, offers, audiences, and campaign approaches to uncover scalable
• Analyze the funnel from touchpoint through MQL and S1 opportunity, identifying conversion gaps and

🎯 Requirements

• Experience running hands-on B2B growth or demand generation programs that produce measurable
• Demonstrated ability to plan and optimize paid social campaigns across platforms such as LinkedIn
• Experience managing content syndication vendors and evaluating results beyond lead volume.
• Strong analytical skills, including the ability to work backward from pipeline goals and diagnose
• Demonstrated ability to use AI and LLMs to orchestrate and optimize programs, doing more with less
• A disciplined approach to experimentation, with clear hypotheses, success measures, and decisions

🎁 Benefits

• 100% employer-paid medical insurance*
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend