Especialista em Estratégia de CRM e Lifecycle - Inglês Avançado

📋 Description

• Map customer lifecycles across multiple channels, including mobile apps, delivery, physical stores
• Identify key customer moments and opportunities to strengthen engagement throughout the journey.
• Design CRM strategies and automated customer journeys focused on acquisition, activation, purchase
• Define appropriate messages, channels, offers, and incentives for different customer segments
• Prioritize initiatives based on business potential, incremental impact, margins, customer value
• Manage coupon, promotional offer, and rewards strategies.

🎯 Requirements

• Solid experience in CRM strategy, Lifecycle Marketing, Customer Journey, or Customer Experience.
• Proven experience designing customer journeys and automated communication workflows.
• Functional knowledge of Braze, including Canvas, campaign management, segmentation, testing
• Strong analytical skills, with the ability to translate customer data, behavioral insights, and
• Experience with customer segmentation, personalization, and multichannel communication
• Ability to collaborate effectively with business, digital product, and technology teams.

🎁 Benefits

• Medical insurance fully subsidized by the company for employees and dependents.
• Dental insurance.
• Meal or food allowance, with no employee deduction.
• Life insurance.
• Private pension plan.
• Wellhub membership.