Events Marketing Manager

📋 Description

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person
• Build the business strategy for priority events, defining the objective, target accounts and
• Plan and execute customer, prospect, executive, and third-party events that create memorable
• Own end-to-end event execution, including sponsorships, vendor selection and contracts
• Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on
• Use performance insights to inform future event investments, identifying which events, audiences

🎯 Requirements

• 5+ years of B2B marketing experience, with significant experience owning events, integrated
• Demonstrated experience managing complex in-person events, sponsorships, executive experiences
• Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting
• Experience with account-based marketing and target-account activation strategies strongly preferred.
• Creative, analytical, resourceful, and curious, with a drive for continuous improvement and a

🎁 Benefits

• Opportunity to enroll in 2,800+ online certificate and degree programs through Step Forward program
• 401(k) plan with company match
• Flexible vacation policy
• Paid family leave
• Best-in-class health care benefits