Executive Marketing Technology Manager

📋 Description

• Own and manage the implementation, optimization, and governance of key tools supporting Online
• Design and implement web analytics technologies such as Exactag, Google Analytics 4 (GA4), and
• Design and run structured incrementality experiments on bidding strategies, pricing interactions
• Define detailed business requirements and collaborate with engineers to implement tracking for
• Ensure tracking pixels and user consent management tools adhere to GDPR and cookie regulations.
• Lead strategy and prioritization for MarTech solutions, managing resources and timelines, and

🎯 Requirements

• Proven track record of managing end-to-end ownership for platforms such as attribution and
• Strong ability to define tracking requirements, partner with engineers for implementation, and
• Proven experience with analytics tools and tracking platforms (Exactag, GA4, GTM, Adjust
• Experience with mParticle or other CDPs is a plus.
• Understanding of data privacy regulations (like GDPR) and their implications for tracking and
• Strategic and analytical thinking with ability to translate data into actionable insights.

🎁 Benefits

• Hybrid working model with two office days per week and flexible working hours.
• 28 vacation days per year, additional day off on your birthday, and one volunteer day annually.
• Private health insurance covering spouse and children free of charge.
• Yearly Coverflex allowance and daily meal allowance.
• Exclusive rates on all SIXT services with discounts for family and friends.
• Access to Claude by Anthropic and SIXT's AI platform SIXTgpt.