Founding Growth Lead, Paid Marketing

📋 Description

• Determine and test new paid channels for a high-trust, longer-conversion B2C product
• Execute end-to-end: creative direction, ad iteration, campaign structure, dashboards, and the
• Build and refine the full funnel; paid acquisition, lifecycle touchpoints, and website conversion
• Set efficient cost targets and hold the line on them as you scale
• Move fast without a team around you; build the tools and workflows that let you punch above a team

🎯 Requirements

• 4+ years in growth or performance marketing, ideally having joined a B2C startup and seen it scale
• A track record of testing and standing up new paid channels from zero, not just optimizing an
• Deep comfort with numbers; you monitor performance daily and can speak fluently to what's driving it
• Experience with high-trust, longer-cycle products where conversion isn't a single click (e.g., a
• A builder's instinct: you'd rather automate a workflow yourself than wait for someone else to build

🎁 Benefits

• Competitive cash and well-above-market equity
• World-class backing from investors: a16z, General Catalyst, Accel, Y Combinator, Sam Altman, Paul
• Legacy-defining vision and outsized decision making
• Small team by design with real weight in every role
• High-touch, high-tempo group working side by side
• Built in person, in the trenches