Founding Growth Marketer, B2B

📋 Description

• Own the B2B website: team and pricing pages, landing pages for the professions that use Pocket
• Manage paid acquisition for B2B: Meta, Google, LinkedIn, etc.
• Run content and SEO: finding what brings in business buyers and doing it, from guides to comparison
• Build proof: case studies, customer logos, review sites, and the third-party coverage buyers and AI
• Manage lifecycle: email and in-app campaigns that move people using Pocket at work toward a team
• Handle creative: briefs, testing and a steady flow of new ads, made with our designer

🎯 Requirements

• 3+ years in growth or performance marketing, at least part of it selling to businesses
• Hands-on: you've run the paid campaigns, shipped the pages and written the copy yourself
• You know when content or SEO will beat paid, and when it won't
• You write clearly and fast: headlines, landing pages, emails
• AI-native: LLMs, no-code tools and automations are how you work
• Data-driven, with an engineering streak: SQL, tracking and attribution setup, dashboards you build

🎁 Benefits

• The first marketing seat in a fast-growing B2B function
• A path to leading B2B marketing as it scales
• An experienced D2C marketing team to work with and learn from
• Direct impact on how the company grows
• A high-trust, high-responsibility environment with direct founder access
• Competitive compensation and equity