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Develop and refine performance creative strategy across Meta, Google, TikTok, YouTube, Reddit and
Identify new creative concepts, angles, hooks, offers, formats, and messaging opportunities
Translate business goals into creative priorities for designers, editors, copywriters, and content
Build creative briefs defining audience, insight, hook, message, format, CTA, and testing hypothesis
Adapt creative concepts for each platform
Balance iteration on proven winners and testing new directions

Proven experience in creative strategy, performance marketing, direct-response advertising, or
Track record developing creative that drove customer acquisition
Deep understanding of DTC and performance advertising
Strong knowledge of Meta advertising and familiarity with Google, TikTok, YouTube, Reddit
Ability to interpret performance data into actionable creative decisions
Strong understanding of direct-response copywriting, hooks, offers, CTAs, consumer psychology

Fractional Creative Strategist

Meet JobCopilot: Your Personal AI Job Hunter