Fractional Performance Marketing Manager

📋 Description

• Design, launch, and manage paid media campaigns across Google, Microsoft, Reddit, LinkedIn.
• Own the full stack: setup, targeting, bids, creative testing, and landing pages.
• Analyze campaign performance daily; optimize for revenue, ROAS, CPA, and pipeline.
• Develop and test creative briefs; run structured A/B tests.
• Report performance KPIs to executives with budget recommendations.
• Stay current on platform changes and advanced targeting for high-intent audiences.

🎯 Requirements

• 5+ years in performance marketing with Google Ads/SEM and paid social.
• Experience managing multi-channel budgets with ROAS, CPA, or pipeline.
• Able to pull data and translate into budget and creative decisions.
• Builder mindset; creates tools and processes to speed work.
• Keeps up with tech changes and Google algorithm shifts.
• Familiarity with B2B/ABM campaigns and data tools like Looker/Tableau.

🎁 Benefits

• Highly competitive salary commensurate with experience.
• Ownership via employee stock option plan.
• Employer-paid health & dental; Health Spending Account.
• Sponsorship, immigration, relocation for exceptional candidates.
• Growth into leadership and management roles.
• Vancouver HQ perks: desk, gym, rooftop, and commuter benefits.