Freelance PPC Strategist – South Africa (German-speaking)

📋 Description

• Own end-to-end strategy, build and optimisation of Google Ads across EMEA — Search, Performance Max
• Join regular calls, reporting sessions and written updates in German.
• Write, adapt and test German ad copy that holds brand tone and reads natively — not
• Build campaign structures that work across multiple EMEA markets, languages, currencies and time
• Brief and coordinate with separately contracted native French and Italian localisation support (you
• Feed into landing page and localisation decisions alongside our SEO team, including

🎯 Requirements

• Native or near-native German (C2), spoken and written, with the confidence to lead client calls and
• Proven hands-on Google Ads experience across Search, Performance Max and Display, in a B2B lead
• Genuine local keyword research capability for German-speaking markets — using in-market tools
• Strong analysis of German-language search term and keyword data to drive optimisations, negative
• Sound conversion tracking and measurement practice, including GA4, EU consent requirements and
• Comfortable in Google Ads Editor, GA4 and Looker Studio (or equivalent reporting tooling).