GEO Strategist

📋 Description

• Own Binance's presence in AI responses across major LLMs; drive citation authority.
• Build and maintain llms.txt, structured data, and knowledge graph signals.
• Define and track GEO as an acquisition channel; build measurement frameworks.
• Translate AI citation gaps into content requirements; embed GEO into workflows.
• Run ongoing LLM prompt testing and citation audits to validate performance.
• Benchmark competitor GEO positioning and translate findings into gaps.

🎯 Requirements

• 5-6+ years of hands-on SEO experience, including enterprise-scale technical SEO.
• Mechanistic understanding of how LLMs retrieve, weight, and cite web content (RAG).
• Proven ability to define and lead a GEO/technical SEO strategy independently.
• Expertise in structured data/schema markup, entity-based content, and knowledge graphs.
• Hands-on crawl/indexation, log-file analysis, and Python or SQL for insights.
• Enterprise experience — cross-functional org (Content, Tech, Data, Compliance) at scale.

🎁 Benefits

• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a global, flat-structure org
• Tackle fast-paced projects with autonomy in an innovative environment
• Career growth and continuous learning
• Work-from-home arrangement (hybrid/remote options)