Global CRM Manager - Campaigns

📋 Description

• Lead ideation, creation, localization, and deployment of global CRM campaigns (B2C & B2B)
• Own B2B CRM end-to-end campaigns, including triggered communications
• Partner with Product Marketing and Lifecycle to align campaigns with strategy
• Provide CRM expertise, training, and playbooks for scalable campaigns
• Advise local teams to align with CRM strategy and standards

🎯 Requirements

• Extensive experience in CRM campaign management (B2C & B2B)
• Hands-on Braze and SFMC experience; build and deploy campaigns
• Experience creating enablement materials (playbooks, training)
• Strong QA/governance instincts; manage quality under time pressure
• Excellent stakeholder management across global and local teams
• Experience in B2B CRM; account-based comms and lifecycle

🎁 Benefits

• Hybrid working from offices, home, or abroad
• Extra parental leave and days off beyond local laws
• Health insurance and pension plans
• Additional days off for life events
• Regular social events and team activities
• Monthly free Surprise Bag and volunteering days