Global Events Marketing Manager

📋 Description

• Lead audience acquisition and engagement for flagship events: SIGNAL, SIGNAL World Tour, Exec Connect.
• Build integrated event marketing plans across email, web, paid, social, and activations.
• Own event calendars, messaging, segmentation, and channel mix with regional teams.
• Develop clear, on-brand event marketing copy for emails, pages, and registration flows.
• Partner with Marketing Ops to execute campaigns in Marketo and manage attribution.
• Analyze campaign performance with Salesforce, Tableau, and Excel; track trends and ROI.

🎯 Requirements

• 5+ years in marketing, growth marketing, demand gen, or event marketing.
• 3+ years supporting B2B events, customer/field/executive events.
• Experience building integrated campaigns across email, web, paid, social.
• Strong understanding of B2B funnel: segmentation, lead capture, ROI.
• Experience using Marketo, Salesforce, Tableau, Excel to run campaigns and analyze results.
• Strong Excel skills for data manipulation and reporting.

🎁 Benefits

• Competitive pay and generous time off.
• Healthcare and retirement savings program.
• Parental and wellness leave benefits.