Global Media Effectiveness Manager

📋 Description

• Manage and evolve the global paid media measurement framework, including media measurement
• Establish a global learning and experimentation agenda, assessing paid media effectiveness through
• Support high-impact experiments that challenge channel assumptions and improve media investment
• Drive the adoption of MMM and broader effectiveness insights across markets, ensure insights and
• Manage the global paid media reporting ecosystem, including the creation of scorecards, dashboards
• Ensure consistency in reporting frameworks, KPIs and measurement standards across markets, enabling

🎯 Requirements

• Extensive years of paid media measurement experience within a large premium brand or agency
• Paid media channel expertise - deep knowledge of all paid media channels (paid social, display
• Advanced proficiency in paid media measurement, including a strong understanding of brand health
• Data-driven decision making – strong analytical skills to interpret brand health, brand media and
• Deep understanding of P&L impact. Expert at linking upper funnel brand equity metrics to bottom
• Hands-on measurement tools experience - MMM tools, GA4, PowerBI, and in-platform lift studies

🎁 Benefits

• Staff discount usable on all H&M Group brands in stores and online
• H&M Incentive Program (HIP)
• Up to 30 days holiday
• Annual health checks
• Pension scheme
• Discounts on various activities and financial/lifestyle products via benefits hub