Global User Acquisition Manager

📋 Description

• Plan, launch, manage, and scale paid app and web acquisition campaigns across Meta, Google App
• Manage multi-country acquisition budgets and optimize spend against ROAS, CAC, and payback targets.
• Reallocate budgets across channels, markets, and iOS/Android based on marginal performance and
• Adapt campaign structures, bidding strategies, targeting, and creative approaches to individual
• Test emerging acquisition channels and advertising networks while evaluating and negotiating
• Maintain accurate MMP attribution using platforms such as AppsFlyer or Singular, including event

🎯 Requirements

• 5–8 years of hands-on mobile app user acquisition experience, including direct ownership of
• Demonstrated experience managing multi-country acquisition programs, ideally across Asian markets
• Deep expertise in Meta, Google App Campaigns, Apple Search Ads, and TikTok, with working knowledge
• Strong MMP expertise with AppsFlyer, Singular, or an equivalent platform, including
• Strong analytical capabilities, including cohort analysis, incrementality testing, experimental
• Experience working with BI and analytics tools such as Looker.

🎁 Benefits

• Remote-first working arrangement for employees based in India and other eligible locations.
• Opportunity to work across international markets in Asia and North America.
• High level of ownership over acquisition strategy, campaign execution, budgets, analytics, and
• Opportunity to work with AI-driven tools and automation to improve marketing efficiency and
• Comprehensive employee well-being benefits.
• Access to free premium language-learning courses to support ongoing language development.