Growth Lead, Football

📋 Description

• Own the NFL and CFB GTM plan end-to-end, updating it weekly across all active workstreams and
• Run cross-functional syncs across marketing, product, partnerships, and operations, surfacing
• Track KPIs and spend on a daily basis, flagging variances against plan and bringing specific
• Build and maintain P&L visibility for NFL and CFB GTM, including spend pacing, channel-level
• Translate performance data into clear invest, cut, or pivot recommendations — with the analysis to
• Maintain the growth experimentation backlog, document tested hypotheses, and ensure learnings are

🎯 Requirements

• 6+ years of experience running complex, multi-function GTM initiatives — not just executing within
• Demonstrated P&L ownership with real accountability for spend decisions and performance
• Strong analytical skills with hands-on comfort in SQL or an equivalent data tool — you pull your
• Proven ability to operate with speed and autonomy in high-ambiguity environments where the
• Experience serving as the operational backbone of a cross-functional initiative, where your
• Track record of taking at least two acquisition or retention channels from early experiment to a

🎁 Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories