Growth Management - Merchant Lending

📋 Description

• Own the campaign calendar for merchant lending: new-to-credit acquisition, pre-approved offer
• Plan and run campaigns across push notifications, SMS, WhatsApp, email, in-app banners
• Build merchant segments using transaction volumes, tenure, category, geography and eligibility, and
• Design and run A/B tests on creatives, copy, offer framing, timing and channel mix; scale what
• Track the full funnel — reach, click, eligibility check, application, KYC, sanction, disbursal —
• Manage campaign budgets and incentives (cashback, fee waivers, interest-rate offers) against clear

🎯 Requirements

• 4–7 years in growth, lifecycle
• Hands-on experience running CRM campaigns on tools such as CleverTap, MoEngage, WebEngage, Braze or
• Comfort with data: you can write basic SQL or work fluently with dashboards and Excel to analyse
• Strong grasp of experimentation: control groups, sample sizes, incrementality
• Ability to manage many stakeholders and move fast in a high-ownership environment

🎁 Benefits

• A collaborative output driven program that brings cohesiveness across businesses through technology
• Improve the average revenue per use by increasing the cross-sell opportunities
• A solid 360 feedback from your peer teams on your support of their goals
• Respect, that is earned, not demanded from your peers and manager