Growth Manager, West Africa

📋 Description

• Lead West Africa lifecycle marketing: activation, retention, reactivation, churn recovery.
• Increase long-term value via segmentation, personalization, automation.
• Drive new user growth through product design, education, and campaigns.
• Establish and scale marketing practices: A/B testing, CRM journeys, data-driven experiments.
• Drive revenue growth with lifecycle interventions, nudges, incentives, and gamification.
• Monitor competitors and local market trends to identify opportunities.

🎯 Requirements

• 5+ years experience in lifecycle management.
• Experience launching large-scale and targeted campaigns.
• CRM/lifecycle management and email marketing/automation.
• Experience in segmentation, lifecycle management, and A/B testing.
• Strong analytical capabilities in user behavior and retention.
• Crypto enthusiast or strong interest in cryptocurrency.

🎁 Benefits

• Work-from-home arrangements.
• Flat structure with world-class collaboration.
• Career growth and continuous learning.
• Equal opportunity employer and diverse team.