Growth Marketing Lead

📋 Description

• Set and own the strategy for new user acquisition across paid and unpaid channels, with an early
• Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing
• Identify and validate new acquisition channels through scrappy, manual approaches first, then scale
• Establish clear success metrics and ROI thresholds to guide investment and prioritization
• Partner closely with Product and Creative and Product Marketing to test value propositions, landing
• Build a durable experimentation and measurement framework that enables fast iteration across

🎯 Requirements

• 8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth
• A proven track record of owning acquisition outcomes end to end—not just managing a single channel
• Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
• Experience operating as a generalist in small or mid-sized teams (e.g., 30–150 people) where you
• Depth in at least one acquisition channel (e.g., paid social, influencer, partnerships, SEO, SEM)
• A hands-on, execution-oriented mindset: you balance strategy with a willingness to roll up your