Growth Marketing Lead

📋 Description

• Develop and execute prioritized growth plans based on business goals, target audiences, existing
• Identify opportunities to improve marketing performance and recommend initiatives to test
• Recommend channel strategies, budget allocation, campaign direction, and expected outcomes.
• Own marketing strategy and execution across one to two priority business lines.
• Manage and optimize Meta Ads campaigns across Facebook and Instagram.
• Oversee campaign setup, targeting, creative testing, messaging, budget allocation, and optimization.

🎯 Requirements

• 3+ years of hands-on experience in growth marketing, performance marketing, or digital marketing.
• Proven experience owning both marketing strategy and campaign execution.
• Demonstrated success generating measurable business results through paid and organic marketing.
• Strong experience managing Meta Ads, including campaign strategy, setup, targeting, creative
• Experience developing lead generation strategies and optimizing conversion funnels.
• Experience managing marketing automation, lead nurturing, and CRM workflows.

🎁 Benefits

• Fully remote work
• Work directly with the founder
• Autonomy to shape the marketing approach
• Opportunity to grow into a broader leadership position as the marketing function expands