Growth Marketing Lead

📋 Description

• Run experiments to test hypotheses and scale ideas based on metrics.
• Audit and optimize the user journey from initial web visit to sign-up for conversion rate
• Use data warehouse to build audiences and automate triggers across channels based on user actions
• Implement modern growth tactics (AEO and agent-led growth) to make Braintrust the default
• Create and execute paid ad strategies across various channels, manage paid budget, and allocate
• Work with Product Growth to help self-serve users achieve activation and upgrade to paid plans.

🎯 Requirements

• 5+ years in a growth role for a technical or developer-focused B2B product.
• Comfortable with data and can write SQL independently.
• Understands incrementality, holdout tests, matched market tests, and ROAS for paid marketing.
• Owned and managed performance marketing budgets with proven results.
• Deep understanding of at least 1-2 marketing channels with extreme fluency.
• Can utilize AI tools to improve efficiency.

🎁 Benefits

• Medical, dental, and vision insurance
• Daily lunch, snacks, and beverages
• Flexible time off
• Competitive salary and equity
• Wifi & cellphone stipend