Growth Marketing Manager, Lifecycle

📋 Description

• Own lifecycle marketing strategy for your audience and channel mix.
• Build and manage an experimentation program with clear test objectives.
• Collaborate with Engineering, Product, and Data Science to unlock capabilities.
• Define metrics, setup experiments, and share results with leadership.
• Drive creative strategy across email, push, SMS, and in-app assets.
• Apply behavioral science to guide sequencing, timing, and incentives.

🎯 Requirements

• 6+ years in growth marketing with full lifecycle ownership.
• Strong SQL skills and ability to QA data independently.
• System for experiment prioritization with impact scoring.
• Translate complex results into clear takeaways for non-experts.
• Cross-functional collaboration to align priorities without direct authority.
• Tight creative briefs and actionable feedback for design/copy.

🎁 Benefits

• Great medical, dental, and vision insurance options.
• Mental health benefits.
• Family building benefits.
• Child care and pet benefits.
• 401(k) plan for retirement.
• Discretionary PTO for salaried staff; 15 days for hourly.
• 18 weeks of paid parental leave for all parents.
• Subsidized commuter benefits.
• Lyft Pink exclusive benefits and test opportunities.