Growth Marketing Manager (Paid Analytics)

📋 Description

• Design, implement, and continuously refine attribution models across marketing channels to
• Develop frameworks to identify and incorporate second-order effects, including brand awareness
• Define and implement incrementality measurement approaches, including geo holdouts, intent-to-treat
• Own attribution methodology decisions and clearly communicate the strengths, limitations, and
• Lead tracking infrastructure implementation, including pixels, tag management, and event tracking
• Design and maintain server-to-server integrations to improve signal quality, reduce data loss, and

🎯 Requirements

• 5+ years of experience in marketing analytics, growth analytics, or a closely related field.
• Proven ability to independently manage complex, end-to-end analytical projects.
• Strong technical expertise in tracking implementation, including GTM or equivalent tag management
• Deep knowledge of multi-touch, data-driven, and incrementality-based attribution models, including
• Strong analytical understanding of second-order marketing effects and the ability to incorporate
• Proficiency in SQL and at least one BI or analytics platform such as Databricks, Data Studio

🎁 Benefits

• Fully remote: Work remotely from Mexico as part of a distributed environment.
• High-impact role: Directly influence marketing investment decisions, channel strategy, measurement
• Strategic ownership: Take end-to-end ownership of attribution and marketing analytics initiatives.
• Cross-functional collaboration: Partner closely with Marketing, Data Engineering, Product, Sales
• Advanced analytics environment: Work with modern tools and technologies across attribution, web
• Professional growth: Opportunity to develop expertise in advanced measurement, incrementality