Growth Marketing & Paid Media Specialist

📋 Description

• Build, launch, manage, and optimize lead-generation campaigns through Meta Ads Manager, primarily
• Develop campaign structures aligned with the defined ICP, offer, funnel stage, and business
• Test different audiences, creative formats, hooks, messaging, offers, and calls to action
• Manage campaigns within controlled test budgets and make disciplined budget allocation decisions
• Monitor campaign performance and quickly identify underperforming campaigns or audiences
• Build and manage retargeting campaigns for website visitors, engaged users, form starters, leads

🎯 Requirements

• 3+ years of hands-on experience in paid media, growth marketing, performance marketing, or
• Strong hands-on experience with Meta Ads Manager, particularly Facebook and Instagram
• Demonstrated experience building and optimizing conversion funnels, not just running advertisements
• Strong understanding of the journey from paid traffic to lead capture, qualification, booking, and
• Experience optimizing landing pages, lead forms, CTAs, and conversion flows
• Experience with lead qualification and improving lead quality