Growth MarTech Senior Specialist

📋 Description

• Own end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager
• Partner with engineering to implement, test, and maintain mobile app tracking (AppsFlyer, Firebase)
• Optimize ad platform tracking by troubleshooting signal loss and enriching signals (e.g., backend
• Lead end-to-end audits of tracking and reporting foundation; establish automated QA monitoring to
• Support build of measurement solutions across attribution spectrum (Last-Touch, MTA, MMM) and
• Analyze user acquisition performance, CAC, LTV, and cohorts; translate data into actionable

🎯 Requirements

• Bachelor’s degree (or higher) in Data Analytics, Computer Science, Information Systems, Business
• 4+ years of dedicated experience in MarTech tracking, growth analytics, and digital marketing data
• Deep hands-on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM), including
• Deep expertise in ad platform signals and mechanics (Meta CAPI, AEM, Google conversion signals
• Deep expertise in mobile app tracking with AppsFlyer and Firebase, including standardizing event
• Understanding of advanced attribution frameworks (MMM, MTA) and experience designing/executing