Lead end-to-end go-to-market process for new products and campaigns
Translate business priorities into actionable plans across key categories
Build integrated marketing plans across cafe, digital, social, PR, and retail touchpoints
Develop creator and brand partnerships
Manage marketing budgets and evaluate performance using data

🎯 Requirements

8+ years of experience in GTM, product marketing, category marketing, or integrated marketing
Proven experience leading end-to-end product or campaign launches
Strong analytical skills and comfort with sales, marketing, and operational data
Excellent written and verbal communication skills in Korean and English
Proficiency in Google Workspace
Team management or mentoring experience

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