GTM Ops Analyst

📋 Description

• Own ABM ops end-to-end: target accounts, intent data feeds, scoring, audience syncs
• Build demand-gen data layer: UTM framework, attribution in HubSpot, routing, reporting
• Own Marketing–Sales boundary in HubSpot: MQL handoff, lifecycle transitions, AE rules, lead scoring, SLA
• Set up Segment eventing for Meta/Google/TikTok; ensure signals are accurate and diagnosed
• Manage web tags on the Marketing Site via Google Tag Manager; audit and coordinate with Eng
• Ensure Sales and Lifecycle Marketing have the data they need; feed events to HubSpot and Iterable

🎯 Requirements

• 3+ years in marketing ops, demand gen, or RevOps at high-growth tech
• Hands-on HubSpot: workflows, lifecycle, lead scoring, forms, and reporting
• Experience with Segment or CDP: configure sources, destinations, diagnose issues
• Hands-on Google Tag Manager: deploy/audit tags; coordinate with Eng
• Strong campaign attribution: UTM governance and multi-touch models
• Experience managing audience syncs to paid platforms (LinkedIn, Meta, Google)
• Use AI tools to increase leverage and quality of work
• Detail-oriented QA: test, document, and audit regularly

🎁 Benefits

• Flexible PTO
• Health & dental insurance with GG coverage
• Fertility/adoption benefits via Carrot/Kindbody
• Fully-paid parental leave
• 401k with company match from day 1
• Professional development yearly stipend