Head of Brand

📋 Description

• Define and execute the US brand strategy, aligned with Wellhub’s global brand strategy and
• Translate global guidelines into locally relevant execution: campaign regionalization, tone of
• Build awareness and consideration among US HR and benefits decision-makers (B2B) and employees
• Plan and deliver brand-led activations, experiential programs, sponsorships and events end-to-end
• Own the brand budget and the relationships with agencies, sponsorship and media partners (OOH
• Use brand tracking, research and competitive benchmarks to inform positioning and investment

🎯 Requirements

• A proven brand builder with solid experience in brand marketing, including team leadership, and a
• Hands-on in experiential and event marketing, with experience managing agencies, vendors and local
• Experienced in partnerships, sponsorships or experiential marketing in the US, with a strong local
• Skilled at translating global brand guidelines into culturally relevant US execution while keeping
• A self-starter who brings ideas to the table and builds without waiting to be asked, balancing
• Comfortable building in a fast-moving, ambiguous environment where scope, budget and sequencing can

🎁 Benefits

• Access to onsite gyms and studios, digital fitness programs, and online wellness resources for
• Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee
• 401(k) match, short-term and long-term disability, and life insurance.
• Hybrid and remote options, one-time reimbursement to set up home office equipment, and a monthly
• Flexible schedules defined with leaders to align with time zones, team needs, and personal routines.
• Minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in