Head of C2B Customer Journey – CRO & CRM (f/m/x)

📋 Description

• Team Leadership: Lead and develop the CRO and C2B CRM, managing 1 Team Lead and approximately 6
• Strategic Roadmap: Define the vision and quarterly roadmap for the C2B customer journey, balancing
• KPI & Experimentation: Own C2B funnel KPIs from visit to sale; build and lead a high-velocity
• AI & Operations: Integrate AI agents into the team, defining protocols for trust, human
• Cross-Functional Collaboration: Serve as the primary interface between Marketing, Product, and
• Customer Insights: Create a holistic understanding of the C2B customer by synthesizing behavioral

🎯 Requirements

• Strategic Leadership: Proven experience in leading CRO, CRM, and lifecycle marketing strategies to
• Experimentation Expertise: Track record of building high-velocity, statistically rigorous A/B
• Data & Technical Fluency: Skilled in data-driven optimization using tools like SQL and Tableau
• Growth Product Management: Expertise in collaborating with Product and Engineering teams to
• People & Stakeholder Leadership: Experienced in managing mixed teams and influencing
• Operational Excellence: A structured, hands-on approach to translating business goals into

🎁 Benefits

• Hybrid options, flexible working hours and 30 days of vacation.
• First contract: Fixed term contract of 2 years.
• An educational budget to support your personal and professional growth.
• A fast-paced environment with the opportunity to shape a strategically important customer journey
• A truly international and diverse working environment with more than 90 nationalities.
• The opportunity to work with established teams and lead a high-impact function