Head of Content

📋 Description

• Own all Citizen content on every social channel, including UGC.
• Rebuild Citizen's own channels on TikTok, Instagram Reels, YouTube Shorts and X from zero, with
• Run the creators and clippers who carry footage further and set the content standard.
• Spot winning organic posts and decide within 48-72 hours what earns spend.
• Clear usage rights, Spark Ad codes, and partnership-ad access up front when creators sign.
• Run winning posts as TikTok Spark Ads and Meta partnership ads from creator handles.

🎯 Requirements

• You live on these platforms daily and know what is working this week.
• Proof of growing a following from close to nothing (yours or a brand's) OR driving measurable
• Experience scaling a winning organic post with paid: Spark Ads, partnership ads, whitelisting.
• You have made content yourself and brief creators by showing.
• Taste and judgment on real-world footage, knowing when not to post.
• Scrappy and fast; years of experience and degree matter less than what you have shipped and what it

🎁 Benefits

• $150,000-$190,000 base salary
• Equity