Head of Demand Generation & Growth Marketing

📋 Description

• Design and execute end-to-end growth strategy to drive pipeline and revenue.
• Lead and optimize growth marketing across channels for ROI and scale.
• Oversee website strategy and CRO to be a high-converting demand engine.
• Develop and scale SEO/AEO and content to attract high-intent traffic.
• Create demand gen campaigns shaping Cresta's market thinking.
• Implement an experimentation framework for A/B tests and new channels.

🎯 Requirements

• Bachelor’s in CS, Marketing, Business, or related field; MBA a plus
• 7+ years in progressive B2B SaaS marketing; at least 3 years in growth leadership
• Proven pipeline and revenue ownership with digital channels
• Experience with enterprise buyer journeys and ABM motions
• Proficiency with Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce
• Experience with SEMrush and dashboards like Looker or Tableau
• Deep analytical expertise, data-driven mindset, and data architecture knowledge
• Collaborative, growth-oriented leader with internal teams and agencies

🎁 Benefits

• Medical, dental, and vision plans to fit you and your family
• Flexible vacation time for work-life balance
• Paid parental leave to support you and your family
• Monthly gym and phone allowance
• Work-from-home office stipend for remote success
• In-office meals via Grubhub