Head of Funnel Conversion (CRO)

📋 Description

• Own end-to-end website conversion from paid social advertising through purchase across all
• Lead and develop a growing team of Funnel Conversion Leads, each supported by engineering and
• Ensure each country team develops a deep understanding of local customer needs, motivations
• Drive a structured testing program that balances high-impact strategic experiments with incremental
• Oversee the complete experimentation lifecycle, from insight generation and ideation through
• Guide improvements across landing pages, quizzes, checkout flows, and the broader customer journey

🎯 Requirements

• At least 5 years of experience leading and executing high-volume experimentation and conversion
• Demonstrated ability to lead high-performing teams and develop individual contributors
• Proven experience personally owning the full experimentation lifecycle
• Ability to distinguish between incremental optimization and larger strategic opportunities
• Strong intuition for consumer behavior and digital experiences
• Deep understanding of paid advertising, landing page experience, conversion rates, CPL, CAC, and

🎁 Benefits

• Advertised annual compensation range of $200,000–$400,000 plus potential equity of up to 0.3%
• Fully remote position with flexible, asynchronous work
• Comprehensive medical insurance where applicable
• Opportunity to participate in company equity
• Budget for books, courses, coaching, and continued learning
• Budget for gym memberships and health-related applications