Head of Growth / Head of Performance Marketing (f/m/x)

📋 Description

• Run one growth engine for two businesses — lead paid acquisition across wirkaufendeinauto.de and
• Start with the customer — understand the selling and buying journeys end to end and translate
• Know what moved and why — stay close to every major channel and market, challenge your experts in
• Know where the next Euro should go — combine CAC, Gross Profit, customer value, purchasing capacity
• Build an exceptional team of experts — lead around 10 channel owners directly, set clear
• Build the next growth advantage — run a disciplined test-and-learn roadmap, push platforms for

🎯 Requirements

• You are a performance marketer at heart — 8+ years of hands-on experience and deep expertise across
• You understand the business behind the click — customer journeys, conversion, CAC, inventory
• You never left the engine room — account structures, bidding logic, audiences, feeds, tracking and
• You turn data into decisions fast — when performance moves, you establish cause and effect, decide
• You are a demanding people leader — you set a high bar, make ownership explicit, give direct
• AI-first, high ambition, high standards, low ego — you automate what should not be manual

🎁 Benefits

• One of our most important commercial levers — your decisions directly influence how many cars we
• Direct access to decision-making — work directly with our VP Marketing and shape major investment
• Real complexity to solve — two businesses, multiple European markets, major advertising platforms
• A strong team with real ownership — lead around 10 channel experts who each own their area end to
• Work in a highly international environment with colleagues from 90+ nationalities
• Flexible working hours, 30 days of vacation and a modern office just steps from Munich’s Englischer