Head of Inbound & Demand Generation

📋 Description

• Own the integrated inbound and demand generation engine from strategy through execution, ensuring
• Own marketing-sourced pipeline (US) as the sole accountable metric, reporting weekly with Sales
• Drive inbound pipeline and funnel velocity (visit → MQL → SAO), using data to iterate on
• Ensure MQL quality and MQL-to-opportunity conversion standards that withstand CRO review.
• Optimize website and landing page conversion performance in collaboration with GTM Engineering.
• Execute account-based marketing (ABM) programs for tier-1 named accounts, including the Experience

🎯 Requirements

• 10+ years of B2B demand generation, inbound, or growth marketing in enterprise software, with at
• Direct experience building and running an inbound demand engine (SEO, content-led demand, marketing
• Owned and defended an MQL engine and MQL-to-SQL conversion to VP/CRO/COO in weekly forecast calls.
• Evidence that organic and content channels translated into pipeline, not just traffic or followers.
• Experience running a focused field and events motion tied to a pipeline number (speaking
• Comfort operating as a senior individual contributor, shipping work before delegating.