Head of Managed Channels

📋 Description

• Owning the creative and content of every message Groupon sends — the concept, the copy, the design
• Owning the owned-and-operated channel P&L as one portfolio: revenue, incrementality, cost per
• Building an AI-powered studio around your creative judgment: generative systems that turn your
• Turning creative testing into a system, not a calendar: always-on testing of concept, copy, design
• Setting one messaging strategy across channels — who hears from us, how often, on which channel
• Turning the CDP into money: taking Bloomreach affinity, intent and RFM signals and translating them

🎯 Requirements

• You are a creative leader first: you have set the creative and content direction for owned channels
• You have owned owned-and-operated CRM channels at scale — millions of contactable profiles
• You have used AI to produce real creative work in the last twelve months — copy, design, content
• You know what "on brand" means well enough to write it down as guardrails a system can follow, and
• You are fluent in a modern CDP or engagement platform (Bloomreach, Braze, Iterable, Salesforce MC
• You can read a raw table — SQL, a notebook, a BigQuery console — and form your own view before the