Head of Retention

📋 Description

• Build the retention organization from an early-stage team into a full function, including
• Own active-trader retention at 30, 90, and 180 days and LTV growth as company-level KPIs, and
• Set and defend the retention incentive budget with Finance, using incrementality data to make the
• Align Markets, Growth, Product, and Brand around a single coordinated plan for major event moments
• Negotiate roadmap commitments from Engineering and Data for the triggers, tooling, and data
• Own messaging rules across the company, including frequency caps and channel priority, to resolve

🎯 Requirements

• 10 or more years in retention, lifecycle, or CRM, with at least 5 years leading teams and direct
• A track record of building or scaling a retention org at a high-churn consumer business, in sports
• Experience owning an incentive or retention budget with full ROI accountability, including
• Strong analytical judgment: you can challenge a model, design or read an incrementality test, and
• Experience presenting to and influencing a C-suite on retention strategy, not just reporting
• Experience leading in a regulated industry, with working knowledge of compliance constraints on

🎁 Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories