Head of User Acquisition

📋 Description

• Define and execute the overall user acquisition strategy across major paid marketing platforms.
• Build scalable operational frameworks, SOPs, testing, reporting, and metrics.
• Lead and develop a high-performing UA team and manage budgets for profitable growth.
• Develop acquisition strategies using LTV, CAC, retention, onboarding, ARPU.
• Partner with analytics to strengthen attribution and data-driven decisions.
• Own experimentation, A/B testing, creative optimization, channel diversification.

🎯 Requirements

• At least 5 years in performance marketing with D2C subscription UA experience.
• Proven success managing large-scale paid campaigns across digital platforms.
• Experience with large marketing budgets, performance, profitability, ROI.
• Background in scalable marketing processes, reporting, testing frameworks.
• Leadership experience mentoring UA teams.
• Deep knowledge of paid social, search, display (Meta, Google, TikTok, Pinterest, Snapchat).

🎁 Benefits

• Fully remote with location flexibility.
• Unlimited PTO for balance and wellbeing.
• Paid national holidays.
• Company-provided MacBook for eligible employees.
• Flexible independent contractor agreement offering autonomy.
• Opportunity to join an fast-growing international business with progression.