Head of User Acquisition

📋 Description

• Define and execute paid user acquisition strategy across Meta, Google, TikTok, Snapchat, Pinterest
• Build scalable frameworks, SOPs, testing, and reporting for growth.
• Lead and develop a remote UA team with hiring, onboarding, coaching, and performance management.
• Manage large paid media budgets to maximize ROAS and profitability.
• Use analytics to guide decisions on LTV, CAC, retention, and ARPU.
• Run experiments including A/B tests, creative optimization, channel diversification, and intl

🎯 Requirements

• 5+ years in performance marketing for direct-to-consumer subscription products.
• Proven success managing large-scale paid campaigns across digital platforms.
• Experience with substantial marketing budgets and accountability for ROI.
• Strong ability to design scalable marketing processes, reporting structures, and testing frameworks.
• Experience leading and developing high-performing UA teams.
• Deep knowledge of paid social, search, and display on Meta, Google, TikTok, Pinterest, Snapchat.

🎁 Benefits

• Fully remote with flexibility to work from eligible locations.
• Unlimited paid time off.
• Paid national holidays.
• Company-provided MacBook for eligible employees.
• Flexible independent contractor agreement offering autonomy and location flexibility.
• Opportunity to join a fast-growing international business with career progression.