Head of User Acquisition

📋 Description

• Define and execute the overall user acquisition strategy across major paid marketing platforms.
• Build scalable operational frameworks, testing methodologies, and reporting systems.
• Lead and develop a team of User Acquisition Managers with hiring and performance management.
• Manage significant paid media budgets for profitable growth and ROAS optimization.
• Develop acquisition strategies based on LTV, CAC, retention, onboarding, and ARPU.
• Partner with analytics to strengthen attribution, reporting, and data-driven decision-making.

🎯 Requirements

• At least 5 years in performance marketing with direct-to-consumer subscription experience.
• Proven success managing large-scale paid acquisition campaigns.
• Experience overseeing substantial budgets with accountability for ROI.
• Strong background in scalable marketing processes and reporting systems.
• Experience leading and mentoring high-performing UA teams.
• Deep knowledge of paid social, search, and display ecosystems (Meta, Google, TikTok, Pinterest

🎁 Benefits

• Fully remote working environment with location eligibility.
• Unlimited paid time off for work-life balance.
• Paid national holidays.
• Company-provided MacBook for eligible employees.
• Flexible independent contractor agreement offering autonomy and location flexibility.
• Opportunity to join a fast-growing international business with career progression.