Head of User Acquisition, Short Drama

📋 Description

• Own paid user acquisition for ReelBee on Meta, TikTok and Google; accountable for new-user volume
• Run title-level campaigns: turn each test title into a 72-hour scorecard (CTR, CPI, first-3-episode
• Define the creative testing plan (hooks, end CTAs, subtitle styles), direct the creative editors on
• Build cohort ROAS and LTV/CAC dashboards with the data analyst; maintain AppsFlyer/MMP
• Evaluate new channels (YouTube, Reddit, programmatic) and manage agency partners where used
• Report spend and ROAS at the daily stand-up; deliver a weekly review and next-week plan

🎯 Requirements

• 4+ years in mobile performance marketing, including 2+ years running accounts at $500K+/month
• A verifiable track record: account scale, CPI, ROAS and how you scaled, with the data to show it
• Expert in Meta and TikTok Ads (account structure, bidding, audiences, creative testing); familiar
• Fluent with MMPs (AppsFlyer/Adjust), SKAN, event postbacks and attribution; makes decisions from
• Creative sense: knows which hooks work in short-drama acquisition and can brief editors clearly
• Professional fluency in English and Mandarin

🎁 Benefits

• US base salary range: $150,000 - $200,000 USD
• Discretionary bonus and options may be eligible depending on position