Head of Web Strategy and Experience

📋 Description

• Own the web strategy. Define what the site is for, who it serves, and how we measure it, then turn
• Grow quality advisor signups. Own conversion across the advisor journey, from first visit to
• Build the experimentation engine. Stand up a prioritized backlog, a testing framework with clear
• Build the traveler path to an advisor. Partner with Product on advisor discovery and matching, and
• Shape the platform. Partner with Engineering on the CMS, page templates, component library, and
• Bring the brand to life on the web. Partner with Brand and Creative on information architecture

🎯 Requirements

• 10+ years in web strategy, digital experience, or growth at a consumer, marketplace, or technology
• A track record of increasing conversion at scale through structured experimentation, with tests you
• Experience optimizing against full-funnel economics (CAC, LTV, ROAS)
• Experience working in a headless CMS and with analytics and experimentation tools (e.g., GA4
• Has shipped a site redesign, information architecture overhaul, or design-system rollout at a
• Can name the specific AI tools in your current workflow and give a concrete example, such as an

🎁 Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits