Influencer Manager, Social & Culture

📋 Description

• Own influencer process end-to-end (develop strategy, write briefs, own talent relationships, manage
• Own creator agency relationship for XFN support across key NNIs, including always-on and campaign
• Make the build-versus-agency call by campaign type, and keep in-house what needs Lyft judgment
• Build the repeatable process: intake, talent vetting, rate benchmarking, brief templates, and
• Partner with Business Affairs and Legal on contracts, usage rights, exclusivity, and disclosure
• Partner closely with the rest of the Social team on quick-turn projects that support evergreen

🎯 Requirements

• 5+ years in influencer marketing, creator strategy, or paid social, with real depth on both organic
• Has personally negotiated influencer deals and understands how rates move with usage, exclusivity
• Has managed an agency and scaled its support across multiple internal teams — not just run one
• Fluent in how influencer creative performs both on organic feeds and as an ad unit, and how each is
• Operates with autonomy in an undefined space: this is a new function, and the first year is as much
• Strong judgment on talent — brand fit, audience authenticity, and risk

🎁 Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly